Make a statement: this season’s slogan trend

15 October 2018
Fashion has always been a form of self-expression and with the fashion must-have: the slogan tee, you can really say exactly what you want. Ever since Maria Grazia Chiuri’s “We Should All Be Feminists” statement t-shirt walked down the catwalk for Dior, the slogan shirt has become a trend that doesn’t look like it’s going anywhere. Whether you’re bringing politics into your everyday wear, a girl power quote to spread positive thoughts or just some motivational gym wear, there’s a t-shirt out there for you.

Maria Grazia Chiuri, Dior’s first female artistic director, made a strong statement sending “We Should All Be Feminists” white tee down the Spring 17 runway in her debut collection. With a percentage of the profits going to charity the t-shirt was a hit and supported by the likes of Rihanna. Fast forward to now and slogan tees are still as popular as ever.
Styling Slogan Tees
Dress up your tee for evenings out or style them for casual days, here’s some inspiration on how to wear your slogan tee.
Add tailoring

Make it all White

Keep it casual by paring with denim

Make it pop with bright accessories


With the runways filled with slogans and logos the high-street has followed suit and now it’s not just t-shirts that are doing the talking, it’s accessories too. From clutch bags to notebooks, trinket trays to pocket mirrors we’ve rounded up our top picks for adding a personal touch and some fun into your wardrobe and accessories.
About Caroline Gardner

Caroline Gardner is best known as one of the UK's leading and most prolific accessory, gift and stationery designers.

Her distinctive designs now stretch across various product categories, including paper, accessories and lifestyle, all linked by her design hand print of quirky use of colour and placement.

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